Week 9- Idea Napkin No. 2

Idea Napkin No. 2

My name is Courtney Meyer and I am a sophomore at the University of Florida studying Criminology and Business. I am an extremely active individual with a love of swimming, wakeboarding, and snowboarding. I love helping people further their love of sports and activities; that is why I want to pursue my “Snack Pack” invention. I want people to be able to train harder and longer so they can meet their desired goals.

The product I am offering is a little something called a Snack Pack. The Snack Pack is a small waterproof pouch that easily attaches to a water bottle, or sports bag that allows the athlete to quickly and efficiently access a small amount of food of their choice (energy chews, granola, crackers, etc.) when they are hungry.

I am targeting people of any age and any gender who are hard-working athletes. The key is to have someone that trains hard enough and long enough that a small amount of food would actually benefit the person during their workout. This is why I am targeting swimmers. Swimmers train vigorously for up to 6 hours a day.

Athletes will buy the Snack Pack because it will help them reach their training goals faster than they would have without the product. The small amount of food during the workout will help the athlete train harder and longer so that they can reach their goals faster than others.

What I have that no one else has is experience. I swam for 11 years. I know what it’s like to train on an empty stomach…it sucks. All you want to do is quit and go eat. If had had a snack I would have been able to combat the hunger and continue swimming harder.  I can personally relate to these hungry athletes. But have no fear, the Snack Pack is here.

Do these elements fit together?

I believe my experience fits perfectly with my product. I understand what these athletes are going through and I know how to help. I acknowledge the fact that every athlete is different and therefore have different needs. Some athletes may not benefit from a snack, that’s okay, there are still many athletes that will benefit from my product; I was definitely one of those people that would have benefited. The weakest aspect of my product is the simple fact that not everyone would like a snack during a workout, but hey, they say that 20 percent of the people will be all of your sales!

Feedback memo: 5 things that the feedback helped me on…

1)    Highlighting the fact that the product is waterproof

2)    Clarify how easy the product is to use

3)    Acknowledge the fact that some swimmers may be hindered, it’s all about the preferences of each athlete

4)    Mentioning what kind of snack could be put in the pouch

5)    Highlighting the fact that the product attaches to a water bottle

These suggestions helped me a ton on my idea napkin. Other students told me what aspects they liked about my product and what aspects were weaker. These suggestions helped me figure out what aspects of my product I should highlight on my idea napkin. I also took the weaker aspects of my product and tried to show how it is still okay and how my product would still be useful.