Week 11 Reading Reflection

Week 11 Reading Reflection

1)      The biggest surprise to me in the reading was that there was such a thing as an innovation strategy in the first place. I always just kind of thought inventions were just kind of a spur of the moment thing that just came to people.

2)      One part of the reading that was confusing to me was the trade-offs section. How is one supposed to trade stuff if all the capital is ideas? Do they just trade ideas?

3)      Two questions I would ask the author:

a.       How does a company chose which innovation strategy they should use?

b.      Do companies ever come up with their own strategy?

I do not disagree with the author about anything in this reading, I was just very interested. It was a concept I had never read about before.