Sunday, March 27, 2016

Week 11- The Amazon Whisperer

  • -    Revenue drivers I currently have in my business is the actual Snack Pack, a water bottle that the Snack Pack will attach to, and optional energy chews that can be included in the package.  My customers will have the option to buy any of all of the package.
  • -          The next thing my customers will want is a Snack Pack that can attach to other things such as bikes and your arm.
  • -          This “next step” will allow my customers to have options as to what mounts will work best for their own Snack Packs. Options will always sell.
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  • -          This was the closest thing I could find to my snack pack. This is a sandwich pack that is resalable and water proof. The biggest marketing aspect is that the pack is supposed to keep the product inside hot or cold. The biggest difference between that product and my Snack Pack is that it does not attach to any water bottles or anything else.
  • -          The customer reviews were very mixed. Some people did not like that product did not keep the food warm or cold. But they did really like that it re-sealed easily and was compact.
  • -          I would make this product attachable to bike or water bottles so that this pack can be used mid workout.
  • -          This product would be a good addition in that I think it would be awesome to make my Snack Pack in a way that it will keep food hot or cold depending on the food that is put in. 

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2 comments:

  1. UnknownMarch 28, 2016 at 8:51 AM

    Courtney,

    Interesting that you were able to find a similar product on Amazon! That makes your job much easier, because you already have reviews on what to make better, and what's already great about it! My idea was something that's more B2B and very technological, so it was harder to find something on Amazon that worked, but here's my blog post anyway: http://ent3003sinon.blogspot.ie/2016/03/amazon-whisperer.html

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  2. William RoordaMarch 31, 2016 at 12:52 PM

    Hey Courtney,
    I really like your idea. I ride a bike to campus so this would be really convenient for me. Also with the addition of keeping your food hot and cold effectively would be awesome! This is a really neat idea and would be very appealing to active people who like to take scenic jogs and want to have lunch after. Here's a link to my blog. You can take a look if you'd like.
    http://sirwilson1776.blogspot.com/2016/03/amazon-whisperer_27.html

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