1)The
biggest surprise for me in reading was the fact that the author was arguing
against market segmentation. I always assumed that researching a market base is
a good idea and the author hints that it might not be in some situations.
2)The
reading as a whole was pretty confusing for me. The reading was very elevated
so it was hard to understand fully.
3)Two
question’s I would ask:
a.In
what situations would you use market segmentation?
b.Why
is market segmentation helpful?
4)I
agree with the author on everything. I feel like it was an opinion backed by
research so there is nothing to really be wrong about.
1)I
happened to be at Lake Wauberg with my roommate so I chose to approach people
who happened to be at the lake at the same time. It was a busy day so it was
not hard to find people.
2)I
approached mostly students who were on their phones or computers so they were
distracted. You will not see much in the videos because I spoke to people who
were mostly sunbathing so I figured they would not appreciate being recorded with
so few clothes on. The two recordings I put up were the two that were most
clear.
3)I
was horrible at getting conversation started. I took the more “Here’s a dollar
to improve your day” approach and would walk away immediately. I did this because I was nervous and very
awkward. I have a tendency to laugh when I’m nervous, so these people probably
think I am clinically insane instead of nice.
4)I
had no plan for the conversation, my nervousness just took over. I was really
not relaxed at all. The interviews were easier to me because I could ask the
people before if they wanted to be recorded and if they would participate in
the interview. I didn’t like this assignment because I felt like I had to
essentially hide my phone and there was no good explanation as to why I was
giving them this dollar.
5)I
was actually able to give away 3 dollar bills. These were the people I walked away
from very quickly so they didn’t get a chance to give me the dollar back. The
other two looked at me very weirdly and said something along the lines of “no
thank you”.
Overall Reflection:
This assignment was incredibly weird for me. I was very
uncomfortable giving people money and secretly recording them. They also really did not like being disturbed. I
did the recordings secretly because I figured that was the only way I would be
able to get a natural reaction. I did not like the experience at all. My plan
did not deviate because I did not have one going into this assignment. My roommate
and I just happened to be at Lake Wauberg and I figured it was as good of a
place as any. I could not think of any real reason to give people the money,
and when I did (“in case you need money to buy sunscreen”) it sounded very rude
to me when I heard it back. The girl was also not very happy with me; she gave
me a very weird look. I completely underestimated this assignment; it was hard,
uncomfortable, and I don’t think I gained anything from it except some embarrassment.
1) The Pitch: See Below!
2) So my peers suggested that I show more passion in my pitch and that I work on my hook. Personally, I wanted to work more on describing my product using numbers and examples that people could understand. I think all of the comments were super helpful. People pointed out stuff that I hadn't thought of on my own and I really appreciate that.
3) As far as implementing these suggestions, I did okay. I tried an example, and I tried to show my passion, but my hook is still pretty weak, so any help on that would be appreciated . I plan to work on the hook more. I also want to try to add some statistics to help pitch my idea. Overall, I tried to be more relaxed and I feel like I achieved that this round.
