Week 7 Reading Reflection
1) The
biggest surprise for me in reading was the fact that the author was arguing
against market segmentation. I always assumed that researching a market base is
a good idea and the author hints that it might not be in some situations.
2) The
reading as a whole was pretty confusing for me. The reading was very elevated
so it was hard to understand fully.
3) Two
question’s I would ask:
a. In
what situations would you use market segmentation?
b. Why
is market segmentation helpful?
4) I
agree with the author on everything. I feel like it was an opinion backed by
research so there is nothing to really be wrong about.
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