Entrepreneur Interview
Customer 1 Interview
Customer 3 Video
I chose to interview my friend Amanda. She has just recently opened up her own handmade bikini business called Blue House Bikinis. You will see in her interview above that she is targeting women between the ages of 16-30 who are comfortable wearing a bikini that has a cheekier or more Brazilian cut. From the customers that I interviewed it sounded like they would be very interested in one of her bikinis. It sounds like Amanda has a pretty good handle on who would buy her bikinis. If I were to interview older women, they would probably not be as interested in a revealing bikini, but Amanda does not expect to sell to them anyways. If you are interested, check her out on Facebook, Instagram, or Twitter at @bluehousebikinis!
Hi Courtney! That is so cool that your friend is starting her own business! I am definitely going to check out her bikinis. She seems to understand her target customers and how to reach them, and the Brazilian/cheeky cut bathing suits are popular right now so she knows the trends in the market. I agree with you that older women probably would not be as interested in her product, but she has a large enough customer demographic to work with that it won't hurt her business. Best of luck to her! Check out my post if you get the chance http://jenniecarmody.blogspot.com/2016/02/the-twenty-percent.html
ReplyDeleteHey Courtney! Wow, this is such a cool business idea. Props to her for starting it! I think she has a very good handle on who her target audience is. I believe 16-30 is the perfect age range. I hope she is very successful in her business endeavors. Great job on this assignment! Good luck with the rest of your assignments! Unfortunately I was not able to complete this assignment. Feel free to check out my blog: http://rachelecarter.blogspot.com/
ReplyDeleteHi Amanda, great interviews! It was smart of you to pick an entrepreneur with such a specialized product market. That way, you were able to get a lot of interesting information about your entrepreneur's target customer population that is different from that of most other types of businesses. Also, your personal connection with the entrepreneur is good because it helps her to feel especially comfortable with the interviewing process. Great post, and unfortunately I missed this assignment, or I would provide a link to my blog post.
ReplyDeleteThats awesome that she's so young and started her own business. I think her business idea is great and knowing her customer age group and what they want is a great way to start and t get a good customer base.
ReplyDeleteHey Amanda!
ReplyDeleteThat is so cool that your friend decided to start her own bikini business. That's a very unique market to enter but it seems like she has a good idea and handle of who her target market is, along with what her buyers want. Your interviews with some potential customers were really good and very natural. Their feedback seemed genuine and gives a good basis for confirming that you and your friend were spot on about the business's target market. Great job!
You can check out my blog at http://amunozent.blogspot.com/2016/02/the-twenty-percent.html