Week 6- Idea Napkin No. 1

1)    My name is Courtney Meyer. I am 20 years old and I am a club swimmer at the University of Florida. I have swam for over 11 years and have been a swim coach for 3 years. I hope to someday become involved in a local pool as a coach or a volunteer. I love the sport of swimming. I think it is a great way to guide children (and adults) and keep them in shape. I could see my business idea benefitting my friends who are still active swimmers and any swimmers at the local pool. I could definitely see this business becoming a part of my life as a part time job.

2)    Swimmers often become hungry part way through a workout and this can hinder their workout. I have developed something called a “snack pack”. This “snack pack” would hold a small light snack that could be eaten part way through a workout. The pack would attach to a water bottle and would be waterproof so it can sit next to the pool.

3)    I am offering this product to swimmers and any other athlete who will benefit from them.

4)    Athletes will want my product because they will benefit in the long run from having a “snack pack”. The snack pack will help them train longer and harder allowing them to be able to make improvements faster and greater than they would have before. When athletes get hungry they get tired and unmotivated, this will help them combat this hunger.

5)    What sets me apart from everyone else is that I have so many years of experience so I have a first-hand idea about what athletes need. I can apply my own experiences to my product and my business to help my customers with their training needs.

I believe that all elements of my idea napkin fit together quite nicely. I am experienced with the problems athletes have, and I have chosen to invent something that plays off of these experiences. I am offering a product that can really help some swimmers and athletes further their training allowing them to further reach their goals. The weakest part of my product is that there are a group of athletes and swimmers who do not want a snack part way through a workout. Some of the people I interviewed said that a snack would actually hurt their workout instead of help their workout. That is totally understandable. The problem is I need to find out how many people proportionally feel this way. If the majority of athletes are under the opinion that a snack would hinder their workout, my product will fail.